Apple and Samsung are the most satisfactory,Apple regained his highest ranking in the list of the most satisfying consumer smartphones. While Samsung won title at the feature phone category.
These results obtained from a survey conducted by JD Power which measures customer satisfaction with mobile berdasrkan size, screen quality, battery life and speed performance. The survey was conducted in the United States.
In the smartphone category, Apple ranked first with a score of 839 beat HTC at position-2 with a score of 801. Samsung is under them by a score of 777.
As for feature phone, the Samsung won the champion with a score of 718. Quoted from Cnet, Friday (09/09/2011), LG was under Samsung with the acquisition score 717. In third place is the Sanyo.
This is the criteria for phones that get the highest ranking from JD Power:
- Weight: 5 ounces or less for a smartphone; 3.5 ounces for the feature phone.
- Thickness: For smartphones, less than 0.45 inch,
- Touch screen: Smartphones will get better ratings if it only has a touch screen.
- Processor: Mobile phones with a chip that can process data quickly gained more value.
- Screen: Rating higher would be obtained by the device that has layarcanggih like Super AMOLED.
- Camera: To achieve a high rating, the phone must have at least a powerful 5 MP camera.
If the criteria were broken down, to the traditional phone alias feature phone, the key factors that determine customer satisfaction seen from the performance (31%), ease of operation (24%), physical design (24%) and features (20%). As for smartphones, it is seen from the performance (35%), ease of operation (24%), features (21%), and physical design (20%).
"It is not surprising that the highest satisfaction gained from high-tech tools and features that are qualified," said Kirk Parsons of JD Power and Associates.
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